Listing your business on a trusted directory shows authentic, year-round commitment to the rainbow community.
Did you know
The New Zealand rainbow community's annual spending power is an estimated $21 billion, a massive economic force.
Did you know
78% of LGBT adults were more likely “to purchase products and services from companies that market directly to gay and lesbians.”
Did you know
LGBTQ+ individuals have a higher engagement with the internet and social media than their straight counterparts.
Did you know
The community seeks businesses that align with its values and actively support LGBTQ+ people year-round.
Did you know
There are over 172,300 LGBT+ consumers in New Zealand alone. This is made up of 2.3% Kiwis identifying as Bisexual, 1.4% as Gay/Lesbain and 0.7 identifed as Trans, Takatāpui, Asexual, and Pansexual, among others.
Did you know
Gay & Lesbian consumers rely heavily upon third part sites like Gay Republic to actively research whether a company or service is LGBT-owned or friendly.